Symptom
Cracked lips - when your mouth is asking for less
It usually starts with tightness, then tiny splits that sting every time you talk, eat, or sip something cold. You reach for balm, lick your lips, reach again - and somehow they still feel drier. Annoying, yes. Common, also yes.

Why do cracked lips get worse even when you keep applying balm?
Cracked lips are rarely just about "not enough balm". Lips have a weaker barrier than the rest of the skin, so water loss shows up fast. Saliva, wind, cold weather, and dry indoor air all increase evaporation, while repeated lip-licking creates the classic cycle: saliva dries, irritation rises, and the lips crack more.
There are deeper reasons too. Iron deficiency and low B2 can contribute to cheilitis, meaning inflamed, cracked lips or splits at the corners of the mouth, often called angular cheilitis. People then start experimenting with strong actives, mint, or fragrance, but that often adds irritation. Barrier research keeps pointing in the same direction: damaged lips need less aggression and more support.
And it is not all internal either. Mouth breathing, harsh toothpaste, cold exposure, and over-exfoliating can keep the area inflamed. If the cracks keep coming back, if you have bleeding, fatigue, or persistent corner splits, get checked by a clinician. We do not diagnose - we help you make better skin decisions.
What to do today
Stop lip-licking
It sounds simple because it is. Saliva evaporates and leaves the lips even drier. Catch yourself in cold weather, while driving, or at your desk - those are the classic trigger moments.
Switch to gentle cleansing
Keep your cleansing soft and minimal. Au Naturel Makeup Remover uses MCT oil to lift away makeup and grime without stripping the lip area or leaving it tight.
Use fewer products
Skip heavily scented balms, menthol, and long ingredient lists. Cracked lips usually want calm, not a performance. If you use a balm at all, look for simple barrier support like ceramides.
Check iron and B2
If your lips crack often, especially at the corners, it can be worth checking iron status and B2 intake. Skin is rarely disconnected from the rest of the body, no matter how much mainstream advice tries to act like it is.
Protect, don’t suffocate
Use a thin, comfortable layer rather than a thick, sticky seal. The goal is less evaporation and less friction - not trapping the lips under a product that feels like a chore.

How to actually fix the pattern
With cracked lips, the first move is to calm the surface and stop the cycle that keeps re-injuring it. The DUO kit - The ONE plus I LOVE - is a natural fit here. CBD oil and the CBG serum help support stressed, reactive skin without the heavy, greasy feel that makes lip areas miserable.
Then clean gently. Au Naturel Makeup Remover, with its MCT oil base, is the kind of no-drama cleanse that removes makeup and debris without stripping the lips further. If the cracks keep returning, think beyond the surface too: Fungtastic Mushroom Extract is an easy oral support for immunity and gut health, two things that often show up in skin behavior long before people connect the dots.
That is the 1753 way: fewer harsh steps, less over-treatment, more respect for the skin’s own rhythm. Calm the barrier, reduce friction, and support the body from the inside as well. That is how cracked lips stop being a constant project.
Products we recommend

Save €34DUO kit
Two face oils, one for morning and one for evening. Simple skincare that works with your skin, not against it.


Au Naturel Makeup Remover
A cleansing oil with MCT and CBD that removes makeup and buildup without stripping your skin bare.


Fungtastic Mushroom Extract
Four mushrooms in one formula to support immunity, focus, energy and sleep from within.
Frequently asked questions
Are cracked lips always just dryness?
No. Dryness is common, but lip-licking, cold air, irritation from products, and deficiencies like iron or B2 can all be part of the picture. Recurring corner cracks especially deserve a closer look.
Why can lip balm make things worse?
Some balms encourage more licking, contain irritating flavorings, or simply sit on top without helping the barrier recover. When lips are inflamed, simpler is usually better.
What is cheilitis?
Cheilitis is inflammation of the lips. It can show up as dryness, cracking, redness, or soreness, and sometimes as splits at the corners of the mouth. It is a sign to look for triggers, not just cover it up.
When should I see a doctor?
If the cracks do not heal, keep bleeding, are very painful, or come with fatigue, swelling, or repeated corner splits. You may need bloodwork or a medical assessment rather than another balm.
Sources
- Byrd AL, Belkaid Y, Segre JA. The human skin microbiome. Nat Rev Microbiol 2018;16(3):143–155.
- Salem I, Ramser A, Isham N, Ghannoum MA. The Gut Microbiome as a Major Regulator of the Gut-Skin Axis. Front Microbiol 2018;9:1459.
- Chen Y, Lyga J. Brain-skin connection: stress, inflammation and skin aging. Inflamm Allergy Drug Targets 2014;13(3):177–190.
Article reviewed by Christopher Genberg, founder of 1753 SKINCARE.
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