Our story
We went our own way
1753 SKINCARE was founded out of frustration with a skincare industry that prioritises marketing over results. We wanted to prove there is a better way — with natural cannabinoids and a holistic view of skin and health.
The brand is named after Carl Linnaeus (1707–1778), the Swedish botanist who classified Cannabis sativa in 1753. His legacy lives on in our drive to understand nature’s power.
What we believe
Honesty
We don’t hide behind marketing speak. Every claim we make, we can back up.
Holistic view
Skin reflects the whole body. We treat causes, not just symptoms.
Quality
Fewer, better ingredients. No 50-step line — only what your skin actually needs.
Community
We build something together. Every customer story shapes our next product.
Our timeline
The idea
Christopher Genberg, struggling with skin issues, finds conventional skincare creates more problems than it solves.
First formulas
After months of research, development begins on the first CBD-based formulas.
1753 SKINCARE launches
The ONE Facial Oil and I LOVE Facial Oil are the first products. The brand takes Linnaeus’s legacy as its name.
The range grows
Au Naturel Makeup Remover and the DUO kit launch. We add supplements with Fungtastic.
TA-DA Serum
Our CBG-rich serum becomes an instant favourite. The DUO + TA-DA kit is born.
Holistic skin analysis
We launch AI-driven skin analysis that sees the full picture: lifestyle, diet, sleep — not just the surface.