Life Stage
Skincare 70 plus – when skin asks for less, not more
After 70, skin often becomes thinner, drier, and easier to upset. That is not a sign you need a longer routine; it means the barrier wants calm, lipids, and fewer interruptions. Skincare 70 plus is about stopping the fight and giving skin what it can actually use.
Why does skin get so fragile with age?
As we age, the skin produces less sebum, fewer barrier lipids, and less natural moisturizing factor. That often shows up as xerosis — dryness that is more than cosmetic, with tightness, flaking, itching, and sometimes tiny cracks. Blood vessels also become more fragile, which makes senile purpura more common: bruises that appear after almost no trauma.
Skin also tends to react more strongly to heat-cold swings, hot showers, dry indoor air, and over-cleansing. The mainstream answer is often more acids, more actives, more “repair.” But when the barrier is worn down, skin usually needs less friction, not a more ambitious routine.
Add polypharmacy — many medications at once, which is common later in life — and dryness or itch can become even more pronounced. Some medicines can worsen skin dryness or sensitivity. That is why skincare 70 plus should be simple, compatible, and calm enough to fit into a life that already has enough moving parts.
What actually helps day to day?
Cut the extra steps
Three products can be enough. A gentle cleanse, a barrier-supporting oil, and a soothing serum are usually more useful than a shelf full of promises. Consistency beats constant experimenting.
Cleanse gently, not aggressively
Use lukewarm water and keep cleansing brief. Au Naturel Makeup Remover with MCT oil lifts away residue without stripping the skin hard. That matters when skin already feels thin, dry, or reactive.
Moisturize right after washing
Pat skin dry and apply something nourishing within minutes. That helps trap water before it disappears into dry indoor air or cold wind. Simple timing can do more than another active ingredient.
Skip harsh exfoliation
If skin is itchy or flaky, more acid is rarely the answer. Over-exfoliating can worsen barrier damage and make skin even more sensitive. Think comfort first, resurfacing never.
Watch for medicine links
If dryness or itch started after a new prescription, note the timing. Ask your clinician, but keep skincare basic enough that it does not clash with the rest of your treatment plan.
How do you actually fix it?
With skincare 70 plus, the goal is not to chase youthful skin; it is to make skin comfortable enough to stop complaining. A simple base like The ONE and I LOVE makes sense here: The ONE with CBD and MCT supports skin that needs more stability, while I LOVE with CBG is a good fit when skin feels irritated, warm, or easily inflamed.
If you want something adaptable across different life stages, the DUO kit is the obvious move because The ONE and I LOVE work together and can be adjusted to what your skin needs today. On days when the skin looks stressed or underpowered, Ta-DA serum adds an antioxidant cocktail with CBG and adaptogens without turning the routine into a chemistry lab.
For broader support, especially when hormones, sleep, and recovery are not exactly in sync, Fungtastic Mushroom Extract can sit quietly in the background. Not a miracle, just a steady kind of support. And for cleansing, keep it mild with Au Naturel Makeup Remover so you are not starting every evening by stripping away what the skin is trying to keep.
Products we recommend
Save €34DUO kit
Two face oils, one for morning and one for evening. Simple skincare that works with your skin, not against it.
TA-DA Serum
A CBG-powered serum that seals in moisture and adds glow, whatever the season.
Fungtastic Mushroom Extract
Four mushrooms in one formula to support immunity, focus, energy and sleep from within.
Frequently asked questions
Do I really need fewer products after 70?
Usually, yes. A fragile barrier is easier to irritate, so fewer steps often means fewer problems. Simplicity also makes it easier to stay consistent.
What is xerosis?
It is the medical term for very dry skin, often more serious than ordinary dryness. It can itch, flake, and crack because the skin barrier is not holding onto moisture as well as before.
Can skincare help with senile purpura?
Skincare cannot change aging blood vessels, but it can reduce unnecessary friction and irritation. A gentle routine helps skin stay calmer and less stressed by daily handling.
What if I take several medicines?
Keep the routine simple and low-irritation. If dryness or itch started after a new medication, bring it up with your healthcare provider so you can look at the full picture.
Sources
- Zouboulis CC, Makrantonaki E. Hormonal therapy of intrinsic aging. Rejuvenation Res 2012;15(3):302–312.
- Raghunath RS, Venables ZC, Millington GWM. The menstrual cycle and the skin. Clin Exp Dermatol 2015;40(2):111–115.
Article reviewed by Christopher Genberg, founder of 1753 SKINCARE.
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